ABOUT PHIA
PHIA is a 2026 founded, London-based textile label that wants to make fashion a sensual, fulfilling experience again.
With things that are still made by human hands and natures.
PHIA stands for a different kind of luxury — not defined by price, but by how something feels.
That's why all of our products are made out of pure cotton, handwoven on manual looms using ancient techniques and naturally dyed with seasonal flowers at the foot of the Himalayas in Nepal.
You can see the light on the fabric and the depth of colors that come from real plants You can feel the rich texture: soft, but with a slight roughness to it.
Imperfect, and honest because of it.
We see it as a counterweight to everything artificial, to the lifelessness we’ve slowly come to accept as desirable.
The organization behind the production:
All goods are exclusively crafted by a women’s non-profit cooperative offering financial independence through fair wages and safe working conditions.
Their mission is to help girls and women achieve a self-sufficient life by offering them education and possibilities for skill-development.
Find more about their work: https://www.chetana-weavingforlife.org/
